YouTube Advertising and Marketing
Graphic Design, Visual Assets
M Booth Work [✦]
Social media assets for YouTube Advertising and Marketing across LinkedIn, and X, expanding YouTube’s existing brand system through new art direction and platform-native executions. The work explored brand-aligned visual assets and flexible social content for both planned campaigns and real-time moments.
Relicarium
AI Design, Brand Design
AI-Aided Graphic Design with Evan Boehm Work [✦]
An interactive AI-powered home object that becomes a personal digital garden for the flowers people receive throughout life. Each scanned flower grows inside the garden as a memory portal, holding the message, date, photo, voice note, or story connected to the moment.
Google Cloud
Graphic Design, Visual Assets
M Booth Work [✦]
Visual assets for Google Cloud across LinkedIn, X, and Instagram, created within flexible brand guidelines that encouraged creative exploration. Unlike projects with a fixed visual system, the work focused on developing new art directions and styles while maintaining Google Cloud's bold visual identity.
Chelsea Film Festival
Brand Design
Client Work [✦]
Developed the visual identity for the 13th edition of Chelsea Film Festival across digital and print. The work included posters, social media, playbills, and event materials, creating a flexible visual system that maintained a cohesive presence throughout the festival.