YouTube Advertising
Graphic Design, Visual AssetsDeveloped social media visual assets for YouTube Advertising and Marketing across LinkedIn, X, and YouTube, applying YouTube’s existing brand guidelines and visual identity system to create scalable, platform-native executions. While the core system was provided by the YouTube team, our creative and social team expanded within those guidelines, art directing new brand-aligned graphics and visual approaches for social. My role focused on exploring art direction, creating new visual assets that fit the existing system, and designing final social posts that translated campaign narratives into expressive, flexible compositions across planned launches and real-time content.
Design Julianna Collares
Motion Andie Villanueva, Justin Henry
Art Direction Pitu Sanchez
Project Management Javier Flores
Strategy Andrea Williams, Harold Scott