The Magician ✦ Work guided by craft, collaboration, and strategic execution
Graphic Design, Visual Assets, M Booth Work [✦]
Social media assets for YouTube Advertising and Marketing across LinkedIn, and X, expanding YouTube’s existing brand system through new art direction and platform-native executions. The work explored brand-aligned visual assets and flexible social content for both planned campaigns and real-time moments.
Client YouTube, Design Julianna Collares, Motion Andie Villanueva, Justin Henry, Art Direction Pitu Sanchez, Project Management Javier Flores, Strategy Andrea Williams, Harold Scott